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The Hero Sunday Needed
A Student Campaign that made it to the real world
The Ask : popeyes wanted to reconnect with gen z and reignite hype around the chicken sandwich.
Insight : For gen z, sundays come with two problems
1. Chick fil-a is closed
2.The sunday scaries hit
Big Idea : Position the Popeyes Chicken Sandwich as the Sunday savior — easing the scaries and satisfying cravings, all with a heavy dose of Gen Z humor.
role: Copywriter
awards: One Club for Creativity - Student Integrated Campaign - Bronze - 2024
Press:
Food & Wine - Popeyes' new menu aims to tackle the 'sunday scaries'
Southern living - popeyes wants to cure your sunday scaries with a free sandwich
Check out our content on Popeyes' socials here
Digital OOHS
Social posts & Activation Information
One sheeter
VIEW Our presentation deck here
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